Meet Dennis Larsson – the Founder of Moso
With over 30 years of leadership experience — including 23 years at IKEA — Dennis has led teams, driven transformations, and navigated the complexities of global business.
After years of success in corporate leadership, Dennis shifted his focus to executive coaching, creating the MOSO approach — a methodology that unites strategy, culture, and leadership into a cohesive framework.
Today, Dennis works with senior executives and organisations to create clarity, align values with action, and achieve sustainable results that matter.
Book a Discovery CallThe Story of Moso
The name MOSO is inspired by the Chinese bamboo tree, which is called MOSO Bamboo. After the MOSO seed has been planted, it has no visible growth above ground for up to the first five years. But no later than five years, the tree suddenly begins to grow above ground, at a rate of a whole three feet (≈ 1 m) per day. And in just six weeks, it reaches its full height of ninety feet (≈ 27m). The rapid growth of MOSO is only possible thanks to the solid foundation it is built on!
At MOSO we coach and train people based on the same approach as the MOSO Bamboo, a solid foundation and “roots” in a strong and sustainable leadership are the base for all typ of successful growth.
The Foundation of My Work
These values guide every conversation, every decision, and every transformation.
Vision
“Contribute to a world of sustainable growth”
Mission
“Offer high-quality coaching and training programs to business leaders and organizations who want sustainable growth”
Core Values
Core values are shared here to give insight into what guides Dennis’ approach – revealing the principles that shape every interaction, decision, and commitment to each client’s growth.
MOSO has created a guided, self-discovery tool that helps you uncover and articulate your core values, found here.
Joy
Finding fulfillment and meaning in the work we do, creating environments where people thrive.
Courage
Taking bold action aligned with values, making difficult decisions with confidence and integrity.
Care
Leading with empathy and respect, building trust through genuine human connection.
Curiosity
Embracing continuous learning, asking better questions, and staying open to new perspectives.
Simplicity
Cutting through complexity to focus on what truly matters, creating clarity in action.